What are Keywords and Keyword Phrases?
A group of terms that summarize a topic. Internet users employ them when looking for information on a topic. Keyword phrases are classified as multi-term words. From the Affiliate Marketing Glossary....
View ArticleExact Match Domains Clipped by Google
Google has updated its algorithm, this time targeting exact match domains. What is an exact match domain or EMD? It is a domain name made up of keywords that the owner thinks people will search for....
View ArticlePaying for Penalties: Lies That Shady SEO Companies Tell
High Aspirations, Inc.’s favorite source of search engine optimization information, Jill Whalen, of High Rankings, posted an article on her website in July entitled “Paying for Penalties: Lies That...
View ArticleChanges to Monthly Search Engine Reports
Effective immediately, clients whose maintenance agreements include Search Engine Reports, will no longer receive the Linking Sites Overview report. The Linking Sites Overview report gave an overview...
View ArticleCaptivating Readers While Attracting Web Crawlers
Clients and business associates often ask me for tips on how to write blog posts and articles. I try to explain that it is hard to find a balance between the search engines you want to visit and the...
View ArticlePage Titles are Important
A page title is the very first thing a person sees in the search results. It is vital that the page title accurately reflects the content of that page. For example, my contact page is titled “Contact...
View ArticleMatt Cutts on what to expect in SEO in the coming months
Matt Cutts is the head of Google’s Webspam team and here’s what he’s got to say about the upcoming Penguin 2.0 update to the Google search algorithm.
View ArticleHow to Never Run Out of Blog Post Ideas
I’ve answered the question “What should I blog about?” in all its variations so many times over the years that I’ve long since lost count. Web CEO Blog author Helen Vozna has put together an ebook full...
View ArticleAmericasBest.com
A long time ago in search engine land, there was a directory entitled AmericasBest.com. High Aspirations, Inc. submitted many of its clients to this directory which required a reciprocal link in order...
View ArticleUS Open Directory Project
I found a new search engine directory a while back entitled the United States Open Directory Project. Since 1997, the US Open Directory Project has grown from a few categories of listings lists, to...
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